Designing since“let’s just ship it”

became a strategy

Currently designing for Cradlewise based in San Francisco

Designing since

“let’s just ship it”

became a strategy

Currently designing for Cradlewise

based in San Francisco

Designing since“let’s just ship it”

became a strategy

Currently designing for Cradlewise based in San Francisco

Past year in pixels and pushbacks

Past year in pixels and pushbacks

Turning baby names into a delightful adventure

Pitched and designed an AI-powered baby name generator that boosted engagement and reduced acquisition cost by 10%.

Turning baby names into a delightful adventure

Pitched and designed an AI-powered baby name generator that boosted engagement and reduced acquisition cost by 10%.

Turning baby names into a delightful adventure

Pitched and designed an AI-powered baby name generator that boosted engagement and reduced acquisition cost by 10%.

We saved 400 crib returns using design

The new design was loved by people & helped us decrease crib returns.

We saved 400 crib returns using design

The new design was loved by people & helped us decrease crib returns.

We saved 400 crib returns using design

The new design was loved by people & helped us decrease crib returns.

A successful subscriptions story

While the crib itself was a one-time purchase, we saw an opportunity to extend value through a Plus subscription, offering parents deeper insights, longer video history, and more music customization.

A successful subscriptions story

While the crib itself was a one-time purchase, we saw an opportunity to extend value through a Plus subscription, offering parents deeper insights, longer video history, and more music customization.

A successful subscriptions story

While the crib itself was a one-time purchase, we saw an opportunity to extend value through a Plus subscription, offering parents deeper insights, longer video history, and more music customization.

How we created more time for solving problems

100 hours with tech-team to introduce our design system

Implementing a Design System

100 hours with tech-team to introduce our design system

How we created more time for solving problems

100 hours with tech-team to introduce our design system

How babies vibe to music

Pitched and designed an AI powered baby name generator that helped decrease customer acquisition cost by 10%

How babies vibe to music

Pitched and designed an AI powered baby name generator that helped decrease customer acquisition cost by 10%

How babies vibe to music

Pitched and designed an AI powered baby name generator that helped decrease customer acquisition cost by 10%

Cool things they say about me

Cool things they say about me

  • Vysak S

    Sr.Product designer: Revolute

    Vaibhav's timely delivery of exceptional work is impressive. He reliably met deadlines, demonstrating his commitment. His creativity in tackling design challenges and keen eye for detail significantly raised our design quality.

  • Prasad Prabhu

    VP Engineering: Apollo

    I've seen him enhance UX keeping in mind the use case, the flow of information and end user persona in mind. As a person, Vaibhav is intelligent, curious, creative and has a great work ethic. He can communicate really well and works well with people across teams.

  • C Subramanya

    Sr.Product designer: Swiggy

    Vaibhav has excellent problem-solving abilities in the area of UX design. He is knowledgeable about user issues, corporate requirements, and innovative problem-solving.

  • Siddharth Jain

    Head of design: Kuku FM

    What truly sets Vaibhav apart is his unwavering dedication to continuous improvement. He has proven to be an invaluable team player, collaborating seamlessly with colleagues from diverse backgrounds and skill sets.

  • Vysak S

    Sr.Product designer: Revolute

    Vaibhav's timely delivery of exceptional work is impressive. He reliably met deadlines, demonstrating his commitment. His creativity in tackling design challenges and keen eye for detail significantly raised our design quality.

  • Prasad Prabhu

    VP Engineering: Apollo

    I've seen him enhance UX keeping in mind the use case, the flow of information and end user persona in mind. As a person, Vaibhav is intelligent, curious, creative and has a great work ethic. He can communicate really well and works well with people across teams.

  • C Subramanya

    Sr.Product designer: Swiggy

    Vaibhav has excellent problem-solving abilities in the area of UX design. He is knowledgeable about user issues, corporate requirements, and innovative problem-solving.

  • Siddharth Jain

    Head of design: Kuku FM

    What truly sets Vaibhav apart is his unwavering dedication to continuous improvement. He has proven to be an invaluable team player, collaborating seamlessly with colleagues from diverse backgrounds and skill sets.

Feel free to connect let's chat about design, product, community, or anything

© 2025 Vaibhav Shukla. All right reserved.

Feel free to connect let's chat about design, product, mentorship, community, or anything

© 2024 Vaibhav Shukla. All right reserved.